Auto Responders For Email Marketing

So you decided to get an autoresponder, but you have no clue which one is the best for your business. Well lets first the definition!

What is an Autoresponder?

An autoresponder are newsletters that are sent to your subscribers at intervals determined by you. These newsletters are a series of follow-up emails that are automatically triggered by either time or user actions. They are a crucial part of an email marketing business. They can be set up so that immediately after somebody signs up to your mailing list, they receive a welcome message from your business. A week later they could receive a discount offer for some of your products or services and 3 weeks later they could receive an encouragement to follow you on social media. And so on.

Here are my Top 2 Autoresponders and the pros and cons that go with them!

AWeber

AWeber is one of the best autoresponder tools in the industry. They give you access to over 600 available newsletter templates so you can pick one that best matches your company’s branding.  AWeber has a powerful reporting tool to keep track of who opened your messages, who clicked on the links, how much revenue the message generated, and more! You can even schedule the specific time you’d like the email autoresponder to send out your messages. All of these tools enable you to reach out to your subscribers, both new and old, and keep them informed without creating a lot of extra work. All you have to do is decide what you want your message to say, set up the autoresponder, and let AWeber take care of the rest.

AWeber Pricing

There are 5 Aweber plans to choose from:

  • Up to 500 subscribers: $19 per month
  • 501 to 2,500 subscribers: $29 per month
  • 2,501 to 5,000 subscribers: $49 per month
  • 5,001 to 10,000 subscribers: $69 per month
  • 10,001 to 25,000 subscribers: $149 per month

Features of AWeber

  • Ability to capture data and host mailing lists (HTML code is available that you can insert on your website or social media profiles to capture email addresses)
  • A wide range of responsive, pre-designed newsletter templates that automatically resize themselves to suit the device they’re being viewed on.
  • Autoresponder functionality which allows you to send automated newsletters at pre-defined intervals to subscribers after they sign up
  • Statistics on the percentage of subscribers that are opening your emails, clicking links or unsubscribing to your newsletters
  • RSS to newsletter functionality (useful for automatically sending your blog posts to subscribers on your mailing list)
  • Easy-to-use message builders that allow you to create and edit newsletters without coding
  • Integration with various third-party sites/tools (for example, online shopping services such as Amazon Payments, Paypal, and Google Checkout or CRM tools like Capsule and Salesforce) –> this would allow you to add customers to mailing lists at the point of sale

Pros of Using AWeber

  • It’s easy to use.
  • It’s reasonably priced even though it is not the cheapest product out there, it is cheaper than several similar tools like Campaign Monitor and iContact.
  • It has good import functionality with the option to import a wide range of file types and add the email addresses you’re importing directly to an autoresponder cycle.
  • Setting up simple time-based autoresponders is very easy to do.
  • It provides a reasonable number of split testing options (more than MailChimp, Campaign Monitor, and Mad Mimi).
  • Segmenting data is really easy and you can use both field contents and user activity (email opens, links clicked etc.) to create your segments.

Cons of Using AWeber

  • There are cheaper options out there which offer considerably more features like GetResponse.
  • Some of the templates look a bit dated.
  • The autoresponder functionality is a bit on the basic side, although it looks like the new ‘campaign’ functionally is changing.
  • The RSS to email templates look pretty awful and they can’t be edited using AWeber’s standard drag and drop email builder.

Free Trial of AWeber

One of the best ways to decide whether AWeber is for you is to test drive it. Check out their 30 day FREE trial and see if AWeber is a fit for you!

GetResponse

Here is another great autoresponder. GetResponse offers one of the most comprehensive features available. You can set up time-based or action-based messages based off any criteria you select. There is no limit on the number of messages you can send per day. GetResponse’s clean interface makes it easy to access all of the information you need including valuable statistics that give you insight into how well your subscribers responded to your messages. Rearranging the order of your autoresponders is as simple as dragging and dropping them into the position you’d like and duplicating a message can be done with just a single click. Like AWeber, GetResponse also allows you to perform split testing to help you gain insight into what your subscribers are interested in.

 

GetResponse Pricing

There are 4 main types of plans – ‘Email’, ‘Pro’, ‘Max’, and ‘Enterprise’. Their pricing is very flexible based on how many subscribers you would like to have in the plan you want. Down below is the basics of their pricing.

  • Up to 1,000 subscribers: $15 (‘Email’)
  • Up to 5,000 subscribers: $75 (‘Pro’)
  • Up to 10,000 subscribers: $165 (‘Max’)
  • 100,000 or more subscribers: $999 (‘Enterprise’)
  • prices drop depending if you want to pay for 1 or 2 years up front.

Features of GetResponse

  • the ability to import, grow, and host an email database
  • a wide range of templates
  • excellent autoresponder functionality
  • responsive email designs
  • split testing
  • in-depth reporting
  • RSS / blog to-email functionality
  • comprehensive segmentation options
  • social sharing tools
  • Landing pages that allows you to split test and have unlimited views if you have a ‘Pro’ plan or higher.
  • Webinars that is at the ‘Email’ plan and the number of webinar attendees is capped for the ‘Pro’, and ‘Max’ plans at 100 and 500 respectively.
  • You can only have 1 user account on the ‘Email’ plan; 3 on ‘Pro’, 5 on ‘Max’ and 10 on ‘Enterprise’.

Pros of Using GetResponse

  • If you are happy to use an ‘Email’ plan, GetResponse is cheaper than most of its key competitors (in certain cases, significantly so) while offering just as much, if not more functionality as the others.
  • Its webinar functionality is a USP which is not offered by any of GetResponse’s major competitors.
  • Its reporting and comprehensive split testing features are very strong.
  • It sends responsive emails and allows you to preview smartphone versions of your newsletters very easily.
  • It comes with a useful landing page creator
  • The Marketing Automation functionality sets it apart from many similar products.
  • Support is comprehensive and includes phone support.

Cons of Using GetResponse

  • The drag and drop interface for designing emails can be a little bit on the fiddly side.
  • There is a limited range of RSS-to-HTML newsletter templates provided.
  • The templates are a little bit on the dated side.
  • You can only use ‘web-safe’ fonts, which makes the templates look less slick than they otherwise could.
  • The pricing structure is a bit confusing.
  • The user interface would benefit from being refreshed since they are competing with other products such as MailChimp or Campaign Monitor who come with a cleaner and more modern back end.

Free Trial for GetResponse

Again, one of the best ways to decide whether Get Response is for you of course is to test drive it for FREE for 30 days here. No credit card needed!

I hope this review on my Top 2 Autoresponders were helpful. There are many more out there so do the research and I know you will find the best one for you and your business! Good Luck!

 

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